The term “standards-based” refers to a set of practices recommended by the W3C, which is a neutral organization that sets guidelines for web design and development.
Using these best practices ensures that websites will:
- Be accessible for those with disabilities
- Load faster
- Work in all browsers and platforms
- Be found and indexed by search engines more easily
- Ensure forward compatibility with future browsers
Over the course of project, the use of standards-based design and development practices will always be strongly encouraged, unless otherwise requested by the client.