In order to help launch the online presence for Satya Yoga Norfolk, SEO and web design tactics were brought together in strategic plan customized for this small business.
It began with keyword research to understand what phrases were worth the effort it takes to rank highly in.
Next came the analysis of the competitors that were already ranking highly for the desired key phrases in Google search results.
From there, we set out to not only build a beautiful, flexible and device agnostic website (a fancy way of saying it looks great on mobile phones and tablets too) but also to build relevant, meaningful content that would bring visitors to the site and ultimately to the new studio’s doors.
At the same time that we were building and launching its website, Satya Yoga was opening its doors to customers in the Hampton Roads area of Virginia. Bossa Nova Interactive was able to work with the owner, Logan Taylor to use social media to get her message in front of the right target audience. The launch and the yoga studio opening was a huge success!
Throughout the next few months we’ll be publishing a series of articles based on the strategies we deployed to help Logan create a unique online presence for her business. Satya Yoga has agreed to be our first official published case study on how to launch and promote your small local business using keyword research, competitive analysis, killer design techniques, link building, article writing, local SEO and social media tactics.