An excellent article from Search Engine Watch titled “SEO is No One-Trick Pony” does a great job explaining how today’s SEO requires multiple approaches.
The author discusses how at a recent talk, someone asked basically asked him what “one thing” they could do to improve their SEO results. The first thing that comes to mind relates to publishing excellent content, but the author does point out that the “one thing” changes on a case-by-case basis.
Here’s a quote from the article:
“I shared with this individual that sometimes content isn’t the answer. Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges.”
It’s a good read. Check it out if you have time at the link below.