Need to merge duplicate Facebook Places and Pages?
You may be surprised to find out that you need to merge duplicate Facebook Places and Pages for the same local business. Don’t worry, this is a fairly easy step – and a necessary one if you want to ensure that your business is easily found.
Why are there duplicates?
A Place on Facebook might be created by anyone, or pulled in from some 3rd party business listing data. It is a geographical listing that allows users to “check in” with their mobile device and share this on Facebook. You may not have any control over the content of this Place listing on Facebook, but the good news is that you can claim and merge it with your business Facebook Page.
A Page is different than a Place on Facebook in that you have to set it up and manage it yourself. It is best used by people that can prove that they are who they say they are, which is usually a business or organization of some kind.
How to fix it
You should perform a search for your business name. If you find a duplicate and one of them is a Place page, begin the process of merging it with your Facebook Page. Look at how many users are checking in to the Place page. If it is more than the people that have “Liked” your Business Page, then merge the page into the place, or vice versa. Basically, whichever has the smaller number of users gets merged into the larger Page or Place.
The end result
After merging, you’ll have a local business page that you have complete control over which also allows locals to “check in” with their mobile device. This gives your business more visibility and helps your local customers find your locations.
UPDATE: How-To Video
Thank you to Rony for mentioning that they could not find the merge duplicate pages link. Seems like others have had the same problems in the past, so I made this video tutorial to help.
Thanks much to Pat Flynn of the Smart Passive Income blog for inspiring me to create this video.
See this link for the full instructions from Facebook’s help docs.
UPDATE 2: More Tips/Frequently Asked Questions
The merge link won’t show up if you’re logged into Facebook as the page. To check if you’re logged in/using Facebook as the page, look at the top right corner of the browser window. You should see your personal profile image and not the page profile image. If you see that you’re using Facebook as your page, click the downward facing arrow and select your personal profile from the dropdown menu.
Can you merge multiple locations/places into one page?
Facebook does not currently support multiple locations on one page, so here’s one strategy you could use. Create a page for each location, and add the place info to enable checkins. Then create a master page with a tab for a map called “Locations.” I believe you would have to use Bing maps for this. List each location on the Bing map embedded into the maps tab/page and link each one to the individual page for that branch/location/place.We’ll be publishing a how-to article explaining this in more detail. Until then, you may want to check out http://www.facebook.com/lululemon/locations for an example of how Lululemon Athletica handles this. We’re available to help with the map creation so if you run into problems just contact us.
My page isn’t showing up in search results!
Sometimes new pages or changes to existing pages take a while to begin showing up in search results on Facebook unless you’ve already liked the page. Contact Facebook if you’ve waited a while and are still having problems. Here’s a link to open a ticket on this.
UPDATE 3: Facebook Page Support – Manual Merge Request Form
Please see this post on a current bug with merging pages (even when you CAN see the link) and how a simple request form just might solve your issue!