Local Marketing Q+A: How Do I Get Started?

Local Marketing Q+A: How Do I Get Started?

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Local Marketing Q+A

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New to this local marketing site? Not sure where to start? No problem!

From time-to-time, I receive the following question in one form or another:

How do I get my business to show up on Google?

There’s so much information I don’t know what I should do! Please help. Where do I start?

Whether you’re new to local marketing or just new to our site, the guide below should help you get up to speed!

Step 1: Local Marketing Course

Start by signing up for our free Local Marketing Course. This 10-part course will teach you how to reach their local customers even if your competition has a much larger budget. Registering for this course is quick and easy, and the lessons are delivered weekly to your inbox.

Sign up for the free course here!

Step 2: Set up business listings and social media profiles

After you’ve signed up for our course, you should immediately head over to set up and/or claim business listings/profiles on several sites. These include:

Google Places/Google+ Local

Google Places (aka Google+ Local) is the most important business listing that you’ll need to claim for your local SEO efforts.

Start the process here as validation can take a while. Come back to it after you’ve claimed your Manta listing. See below.

Click here to learn more about Google Places/Google+ Local.

Manta

Manta’s setup process is very good for helping you think through all of the parts of your business listing.

Once you finish, I recommend saving all of the text into a Word or Google document so that you can use it for the rest of the listings you’ll be setting up. 

Also, go back to your Google Places/Google+ Local account and finish it up using the text and images from the Manta profile.

Click here to learn more about Manta’s business listing process.

Other Citations/Business Listings

Business listings (aka “citations”) are very important for Local SEO. They are similar to what backlinks (links back to your site from quality websites) are for organic SEO.

That said, you’ll still need some organic SEO best practices, including backlink building.

But the first step is to establish more listings/citations.

Format is extremely important for your business listing data. Click here to learn more about that.

And click here for a list of places to get the best business listings/citations.

Step 3: Read up on the Three Pillars of Local Marketing

Once you’ve taken our free course, you’ll be familiar with the three pillars of Local Marketing.

Read some of our best articles for each of the three pillars below:

  1. Local SEO
  2. Social Media
  3. Content Marketing
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