Writing great content is all about being motivated to provide value to the reader, but some helpful articles have a high bounce rate that is unavoidable.
Its a challenge that a lot of bloggers face when trying to post useful content.
From time-to-time you’re naturally going to write a blog post that provides an answer to a specific problem that the reader is facing.
While this is great, it may also lead to that user finding what they need, and then quickly leaving your site.
What is a bounce rate and why should you care?
Bounce rate is a measure of how many visitors came to a single page on your site and then left without viewing other pages on your site.
Different types of sites should have different levels of concern over bounce rates. Most websites want a low (under 50%) bounce rate, especially if you’ve got an e-commerce website.
However, bloggers typically want people to stick around and read some of the other articles they’ve written. If one or two very helpful articles that you’ve posted have a lot of quick-hit visitors, it can bring your entire site’s bounce rate up, and that’s a measurement you want to see go down.
What are some ways to improve your bounce rate?
The simple answer is to publish killer content that makes users want to read more articles.
There are other factors that can also help to reduce bounce rate, such as improving site speed, using a related articles plugin, and ensuring that your sites navigation and structure make for a good user experience.
People need to be able to find your other good content once they land on your site.
Sometimes there’s just nothing you can do about a high bounce rate
I’ve got two particular blog posts on this site that drive a high amount of new traffic to the site, but they also have a huge bounce rate, and that’s okay.
The articles in question are answers to specific problems that people have an urgent need to get fixed.
The new readers come in, find the info they need, and then either click the recommended link (which takes them off of my site to the place that can help them) or they close the browser window and go fix the problem they were having.
I do my best to grab their attention with related articles and links to other parts of my site, but the truth is that those articles just have a lot of quick-hit traffic. And again, that’s okay. I wrote those posts to help others.
But there is something you can do with quick-hit, high bounce rate content
[wpsharely]Notice that I said that there is something you can do with – not about – quick-hit, high bounce rate content.
There’s a great plugin called WP-Sharely that I used to lock this content area down. It is offered in conjunction with another plugin called Hybrid Connect that I use on this site for beautiful, responsive email signup forms.
If you’ve read other articles of mine and have encountered this plugin before, then this content shouldn’t have been locked for you.
For new visitors, however, I’ve used this plugin to lock the specific portion of this article that I felt people would most want to read.
All that you had to do to unlock this content was like a Facebook page, send a tweet out mentioning the site, or give us a Google +1.
And for most visitors, this is not a problem at all. They find the content they were looking for, and the site owner/blogger benefits from their visit.
While most new visitors may hit-and-run your content, some will stick around, but for those that don’t, you might get another chance to engage with them via Google+, Facebook or Twitter at another time.
So to wrap it up, there are just some posts you’ve written that may never be anything other than quick-hit content with a high bounce rate, and that’s fine.
Consider grabbing this plugin to get a chance to engage those readers again at another time via social media channels.
How do you manage bounce rate on your site?
Let other readers know how you deal with this issue by leaving a comment below.