How much should you spend on your yearly advertising budget?
Ask 10 companies and you are likely to receive 10 different answers.
The process of determining an annual advertising budget can certainly be a challenge. Spend too much money on advertising and you could put the financial future of your company at risk. Spend too little on advertising and you will not bring in enough new business to stay in business. It is a delicate balancing act that you must learn to master to succeed in business.