I was at an event recently where a so-called social media expert told the audience that Pinterest is primarily – indeed overwhelmingly – used by females.
This isn’t wrong information. It is common knowledge that Pinterest rapidly gained popularity with females and is still a great way to reach women.
However, to illustrate his point, he then said something to the affect of:
“I mean, c’mon fellas – how many of you guys use Pinterest? Let’s have a show of hands!”
My hand was the only one in the room raised.
Granted, the audience was not comprised of the most digitally savvy users, but I was surprised that I was the only one with my hand raised in a group of about 20 males.
The other marketers in the room – male and female – were also surprised, but not in the same manner.
They were surprised that a man actually admitted that he used Pinterest.